A great tool to evaluate websites
We are using the Similarweb data in pitching a new client. Similarweb data gives us the insights and the problems statement of the brand …
Starting at $0 per month
View PricingOverview
What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providi...
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool cou...
Pricing
Free
$0
Cloud
per month
Enterprise
Contact sales team
Cloud
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SimilarWeb Pro - Introduction à l'abonnement Pro
YouTube
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Similarweb?
The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.
The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.
To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
Similarweb Competitors
Similarweb Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Reviewers rate Competitive analysis highest, with a score of 8.1.
The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(208)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 51)Companies can't remove reviews or game the system. Here's why
January 10, 2024
My experience with Similarweb
Similarweb has proven to be an invaluable asset for our organization, particularly in the realm of sports analytics and market research. The scope of our use case encompasses a wide range of functionalities within the platform, all of which have been instrumental in addressing critical business problems. It's a powerful asset that empowers us to navigate the complex landscape of sports analytics and market research. By using Similarweb, we can benchmark teams and players, fine-tune our digital strategies, and make data-driven decisions that positively impact our organization's success. The platform's wide array of features, from web traffic analytics to audience demographics, ensures that we stay ahead of the curve in a dynamic and competitive industry.
- Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
- Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool could help make it accessible to a broader range of users.
September 25, 2023
Similarweb PRO Review
Used Similarweb PRO to get detailed insights into competitor traffic data and year-on-year analysis on the website and app. It also gave us insights into the creative communication used.
- Details into keywords for traffic sources
- Details into creative communication
- Details into spends
- App users from different sources
- Communication/creatives used on app
- In-app events' optimization
We wanted to understand our audience better- like the websites they visit, affinity they have so that we can use this in paid marketing campaigns- Similarweb pro helped lot in this regard
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
- User Behavior Understanding
- Technologies websites uses
- Split the traffic of websites into paid, non paid and segments within that
- Mobile specific data
- Similarweb could integrate with ad platforms and help with how data can be used in targeting
- Integration with Google sheets- to automate api much effectively
July 24, 2023
A Game-Changer for Lead Generation
Similarweb PRO has transformed our lead generation efforts by providing unparalleled data analytics and competitor insights. Its intuitive interface allowed us to uncover new business opportunities globally. By analyzing competitor traffic sources we optimized hunting efforts and achieved higher conversion rates. Identifying key influencers and popular websites facilitated valuable partnerships and collaborations. Overall, Similarweb PRO has become an indispensable asset, empowering us to make informed decisions, expand our international presence, and secure sustainable growth in a fiercely competitive market.
- Intuitive user interface
- Export functions
- Use of (custom) dashboards
- Not a big fan of the payment model where you pay per country
- Would love to see more frequent updates in traffic data...weekly io monthly
- There is definitely room for more AI to improve/customize the user experience
July 10, 2023
Great Product as Advertised
General web intelligence across keyword, traffic trends, and alternative customer product usage. As a research organization, we are constantly on the look out for trends in our own industry, and adjacent industries. Similarweb let's us quickly and effectively address nearly any question we have in the digital world for what consumers are doing online.
- Traffic Analysis
- Keyword Analysis
- User Behaviour and Cross Browsing
- API Capabilities
- Easy to use web interface
- Great Customer Service
- API Documentation
- Constant UX Changes
June 30, 2023
Very powerful tool for preliminary PE diligence
As an investment professional, I use Similarweb PRO in for two main purposes: (i) to conduct diligence on companies and industries we're considering investing in; (ii) to help gain insights on and solve business problems for the companies we already own. The product is very helpful for assessing industry trends in real-time (e.g., reduced web traffic across companies in an industry showing there may be top-line softness) and competitive differentiation (e.g., one company has a much lower bounce rate or much higher organic search than it's competitors). It is also helpful for quickly understanding a company's consumer demographics from an outside-in perspective without spending money to conduct a survey yet.
- Allows you to gain a quick understanding of a company or industry's customer demographics from an outside-in perspective without spending money to conduct a survey.
- Help you form a thesis about how an industry or company may be performing by extrapolating traffic volume.
- Quickly assess if a company is spending meaningful dollars on paid search or if there's a brand differentiation driving organic search.
- Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
- You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
June 30, 2023
Similarweb Pro
Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix of which channel drives the best acquisition strategy in order to be more cost effective. Similarweb helps us with market and competitor analysis (understanding the landscape), SEO and acquisition (understanding how our competitors are acquiring users and optimising our strategy), and audience analysis (understanding our target audience). By addressing these business problems, SimilarWeb empowers businesses to make informed decisions, optimize their digital strategies, and stay competitive in the ever-evolving online landscape.
- Competitive benchmarking
- Acquisition breakdown
- Marketing Mix
- App Analytics
- Keywords
- More granularity on app data
- Deeper conversion funnel analytics
- Understanding audience behaviour
- Acquisition optimisation through keyword and channel analysis
May 08, 2023
Similar Web a great tool finding Affiliates
As an Affiliate Manager, SimilarWeb PRO is an indispensable tool in my arsenal for recruiting new publishers and keeping tabs on my competitors in the affiliate space. The product's comprehensive analytics features allow me to gain critical insights into the online activities of potential publishers, enabling me to identify the most promising candidates for partnership. We like to watch trends and see who new is in the space.
- Provide detail insights into websites traffic and demographics
- Help you find similar sites
- See main traffics sources driving visitors to sites
- Small sites with not much traffic won't show up
- I would love a way to see more referral type sites or linking sites
May 08, 2023
Nice and Accurate Tool
It is one of the best tools for doing competitive analysis. Also helps us to find the key gaps for improving organic traffic.
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
- Keyword Gap Analysis
- Website score
- Competitive Analysis
- SEM
- Content Tree Maps
SimilarPro is one of the most used tools across our team. We use it to estimate traffic to a client's site, keyword research, search volume for certain keywords, estimated competitive comparisons, directional data, and market trends. If a client's site has tanked in performance, SimilarWeb offers a range of features that allows us to dig in and understand what competitors may be doing to capitalize on the missed traffic, if branded search demand has declined, what estimated performance looks like over time, and which queries are driving performance to the client's site.
- Provides estimated search demand for keywords
- Gives estimated traffic over time for competitors across multiple channels
- Keyword research to uncover new topics
- Expensive
- Limited users per account
- Slight learning curve
April 28, 2023
Unleashing Competitive Advantage
At our organization, Similarweb PRO plays a crucial role in both consulting projects for clients and the optimization of our own websites, particularly in the realm of SEO. Our use case encompasses a wide range of applications, including competitor analysis, market trend identification, and keyword tracking.For our consulting projects, we utilize Similarweb PRO to gain insights into clients' competitors and their online presence. This helps us understand their marketing strategies, traffic sources, and the most popular sections of their websites. By identifying areas where competitors excel or underperform, we can craft tailored SEO strategies that address our clients' specific needs and capitalize on market opportunities.
- Competitor Analysis: Similarweb PRO offers comprehensive data on competitors' websites, allowing businesses to understand their rivals' online strategies. This includes information on traffic sources, visitor interests, popular website sections, and more. By analyzing this data, businesses can identify gaps in their own strategies and find opportunities to outperform their competitors.
- Keyword Research: Similarweb PRO's keyword analysis tools help businesses discover the most relevant and high-performing keywords in their niche. This enables them to optimize their website content and ad campaigns for better search engine rankings and visibility. The platform also allows users to track keyword performance over time, providing insights into emerging trends and changes in search behavior.
- Industry Benchmarking: Similarweb PRO enables businesses to compare their website performance against industry standards and competitors. This benchmarking feature helps identify areas where a website may be underperforming and highlights opportunities for improvement.
- Top Pages Data: In the past, Similarweb PRO provided extensive data on a website's top pages, allowing for a deeper understanding of competitors' content strategies. However, the platform has reduced the extent of this information in recent years, limiting the insights users can glean. Restoring more comprehensive top pages data would be a valuable addition to the platform.
- Data Accuracy: While Similarweb PRO generally provides accurate data, there have been instances where the reported numbers deviate from the actual figures, particularly for smaller or niche websites. Improving the platform's data accuracy, especially for less prominent sites, would enhance the overall reliability of the tool.
April 28, 2023
Best Tool on the Market for prospecting
I'm always wary of starting new softwares that promise us the world, but to say that I have been satisfied with Similarweb would be a monumental understatement. It has completely changed the way we prospect. I've used the other well known platforms in this space and I like them, but Similarweb blows them out of the water. It's so easy to navigate the platform, dissect the information, and find new leads/trends.
I love Similarweb. Big time fan boy.
I love Similarweb. Big time fan boy.
- Website usage analytics
- Accurate contact information
- industry trends for brands i'm cherry picking
- Always like more contact info
In our organization, we use SİmilarWeb to monitor key metrics of our B2B platform on a monthly basis and compare them against our competitors. The product helps us address the business problem of gaining competetive intelligence and market analysis. Our use case involves analyzing website traffic, audience demographics and other relevant metrics. We gain valuable insights about our market through Similarweb
- Competititon Analysis to compare the performance of our competition or similar platforms across a range of key metrics.
- Industry Benchmarks to observe that in the given time period how was our performance compared to the industry
- Audience Analysis for getting insights about our users and which device type they browse our platfom.
- Accuracy of Data: Our website is behind a login since it is only for B2B. This leads to the lead gaps in data especially if it is compared to the Google Analytics.
- User interface can be improved to be more user-friendly and fast.
April 18, 2023
Daniel from Brazil's review
I use it to calculate "size of the prize" analysis for marketing activations, understand customer patterns, and overall market behavior.
Similar Web PRO has helped me optimize and sharpen my understanding of what is going on in the market, reviews, behaviors, trends, and anticipate and make smart business decisions. It has been a good tool for me and my team.
Similar Web PRO has helped me optimize and sharpen my understanding of what is going on in the market, reviews, behaviors, trends, and anticipate and make smart business decisions. It has been a good tool for me and my team.
- Market Analysis
- Shopper Understanding
- Comparison charts
- Up-to-speed response
- More markets
- Extended interface
As a digital marketing analyst, I use Similarweb Pro to gain insights into competitors' online strategies and identify growth opportunities. The platform addresses key business challenges, such as understanding industry trends, optimizing marketing efforts, and staying ahead of competition.Our primary use case involves analyzing competitors' website performance, focusing on traffic, demographics, and user engagement.We also leverage keyword analysis to optimize our SEO and PPC campaigns, targeting the most effective keywords while minimizing costs.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
- Provides audience insights to helps us understand our target audience's demographics and interests
- Provides crucial insights into our competitors' digital strategies
- Allows us to gain insights into competitor's creatives and find trends or messaging gaps
- App analysis could be more robust
- Creatives search could incude social media content
- Social analytics based on content would be great to have
Within our organization SimilarWeb Pro is used mainly by the marketing department but also by the product department. The tool helps us identify which competitors' marketing efforts and website changes impact customer traffic and engagement. As a result, we can decide how to respond in terms of advertising, PR, CRM messaging and/or website changes to adapt to local market's preferences.
- Identify traffic on website's sub-sites.
- Slice and cluster user data by geography, key words, and sub-sites.
- Generate dashboards that are easy to use and provide a quick overview.
- Naturally, for smaller websites we have less confidence in user traffic numbers because they vary more month-over-month.
April 08, 2023
A go-to tool for a busy marketer in a crowded market
It's very simple to set up and monitor competitor traffic comparisons. Seeing competitors traffic sources is very easy and makes it simple to get a quick, comparable overview of how you're performing in different channels versus close competitors over time. The similarweb team are also really helpful and knowledgeable when it comes to setting the tools up using the API, which we've needed to do when looking at specific subdomains.
- Data visualisation
- Set up and ease of use
- Competitor traffic analysis
- Ability to target subdomains natively in the tool
- Easier export of raw data for comparison with other metrics
- Sharing custom dashboards for non-users to view
April 05, 2023
Best Marketing tool for Sales & Research!!!
I use SimilarWeb Pro daily for vetting all the inbound publisher signups into our network and building a prospects list for the sales team.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
- Gives me good insight into website performance.
- Good insight into traffic sources, channels, and ad networks as well.
- Finding Competitors and similar sites to build a prospect list.
- Similarweb sidebar- The traffic % by channel is slightly different compared to the traffic by channel in website performance.
- Is it possible to have data for low-traffic sites as well?
- Is it possible to have the data of App installs by country
March 31, 2023
Happy Multi-Year SimilarWeb PRO User
We use SimilarWeb PRO for industry analysis for our clients, comparing them to their competitors. We find the web and app intelligence to be incredibly helpful to understand trends, compare strategies, optimize keywords, identify new affiliate relationships, and see who is trending in terms of gaining share. Additionally, we look at keyword and search trends overall to see what is hot in the industry and where views or priorities may be shifting.
- Ability to compare a suite of sites/apps easily
- Dashboards to streamline analysis we revisit frequently
- Intuitive UX allows for deep dives into data
- Our account manager is fantastic. We may ask specific questions, but she gets to the heart of what we're trying to do and provides guidance on more ways to mine the data
- This is an issue across providers, but having to look at iOS and Android app data separately is clunky. It would be great to be able to toggle between a group of apps instead of having to redefine which apps you're reviewing. Adding the iOS and Android data together would be even better, but I recognize some of the data is apples to oranges
- This is long-term, but connecting the data more seamlessly across web and app would be phenomenal
March 31, 2023
Comprehensive Intelligence & Goto Market Strategy Tool
SimilarWeb offers comprehensive and highly informative insights on digital marketing. The custom dash-boarding feature is user-friendly, making it easy to gather competitive intelligence. Each section of the platform has useful features from Competitive Research to Market Analysis, providing users with all of the information you need. SimilarWeb assists me in tracking and comparing my competitors' search and display activities. The Keywords tool is extremely useful for user acquisition on the search network, providing detailed information at the browser level. Our marketing performance and data extraction process has also significantly improved, with the help of SimilarWeb. Similarweb helps us solve questions around optimising our digital presence across SEO, digital advertising, website performance and overall marketing strategy, as we generate a lot of customer/consumer insight and competitor insight with the analytics we get from Similarweb, in real-time.
- Tracking and comparing my competitors' search and display campaigns
- Visits data provides valuable insights for determining the volume of media buying
- The media buying research offers a comprehensive list of suitable publishers and monitisation network details for ad campaigns
- The Keywords tool is extremely useful for user acquisition on the search network, providing detailed information at the browser level
- Enhancing visibility for SEO, PPC, and social media metrics
- Ability to analyse website traffic for all devices, in particular through their Website Segment Analysis feature
- I would love to see the total value of sales on a site and a breakdown of what was bought
- The accuracy of the data is sometimes limited, especially when the websites are new
March 30, 2023
A magnifying glass for a web surfer
Score 9 out of 10
Vetted Review
Verified User
We use SimilarWeb for the following cases:
- Personally, for me, SimilarWeb is a magnifying glass I look at the web through. Whenever I want to check the provider of services, or to check the quality of news media with a catchy news title, or I need to figure out can we work with new customer or not, I always check them with SimilarWeb. It helps me to understand, can I trust this company or not.
- in PRNEWS.IO we use SimilarWeb as a provider ща reliable data on the sources of traffic of the websites we sell ads on. We get this data via API.
- Personally, for me, SimilarWeb is a magnifying glass I look at the web through. Whenever I want to check the provider of services, or to check the quality of news media with a catchy news title, or I need to figure out can we work with new customer or not, I always check them with SimilarWeb. It helps me to understand, can I trust this company or not.
- in PRNEWS.IO we use SimilarWeb as a provider ща reliable data on the sources of traffic of the websites we sell ads on. We get this data via API.
- analyzes the traffic sources of the websites
- gives ideas for content marketing
- help to get info on competitors
- more granulated data on visitors of the exact pages
- some regions' data are more reliable then others
Similarweb Pro solves the major issue that marketers typically have: knowing your competition. It plays an accountable role with deep analysis in order to get more inputs regarding competitors, analyze website traffic and user behaviour, and monitor market trends. We work with that info to improve our business. Here are 2 examples of how Similarweb Pro helps us do so:
- understanding our competitors' online strategies, identifying gaps in our own client's online presence, and monitoring changes in your industry's digital landscape.
- With the data and insights provided by SimilarWeb PRO, we can make informed decisions about our online strategies. For example, we can identify areas where we need to improve our client's website's performance, develop new content based on popular keywords, and adjust our advertising strategy to reach more potential customers.
- understanding our competitors' online strategies, identifying gaps in our own client's online presence, and monitoring changes in your industry's digital landscape.
- With the data and insights provided by SimilarWeb PRO, we can make informed decisions about our online strategies. For example, we can identify areas where we need to improve our client's website's performance, develop new content based on popular keywords, and adjust our advertising strategy to reach more potential customers.
- Competitive Intelligence, by analyzing our competitors' online strategies
- Website Performance, by tracking our client's websites traffic and user behaviour
- Advertising Strategy, by monitoring market trends and analyzing our competitors' advertising strategies
- Content Marketing, by analyzing popular keywords
- More quick support
- More real/online sessions
- More real/online sessions dedicated to specific markets. Ex: Auto, FMJ, etc
March 29, 2023
SimilarWeb PRO: A Comprehensive Analytics Tool for Digital Marketers and User Acquisition Specialists
Score 9 out of 10
Vetted Review
Verified User
As an advertising company for user acquisition for mobile apps and games, we're all about helping our clients level up in the fiercely competitive world of mobile app marketing. And to do that, we need the right tools to gain the upper hand.
SimilarWeb PRO is a good weapon in our arsenal. With SimilarWeb PRO, we can dig deep into the market and gain valuable insights into our clients' competitors and the overall trends that are shaping the mobile app and game landscape.
Moreover, we can optimize our clients' user acquisition campaigns and drive more app installs and game downloads. From analyzing our clients' competitors and identifying opportunities to stand out, to optimizing their app store listings and targeting users who are more likely to engage with their apps and games - SimilarWeb PRO gives us the data-driven edge we need to succeed.
SimilarWeb PRO is a good weapon in our arsenal. With SimilarWeb PRO, we can dig deep into the market and gain valuable insights into our clients' competitors and the overall trends that are shaping the mobile app and game landscape.
Moreover, we can optimize our clients' user acquisition campaigns and drive more app installs and game downloads. From analyzing our clients' competitors and identifying opportunities to stand out, to optimizing their app store listings and targeting users who are more likely to engage with their apps and games - SimilarWeb PRO gives us the data-driven edge we need to succeed.
- Web traffic audit
- Competitor analysis
- Business partner scouting
- More detailed data about web traffic sources
- Competitor automatic suggestions
- Add strategy improvement suggestions
March 29, 2023
SimilarWeb Helps us Evaluate Competitors
Score 8 out of 10
Vetted Review
Verified User
We use SimilarWeb to benchmark our company against competitors. We look at unique visitors and total visitors over time to see how we are performing vs the market. in addition, we really like looking at user demographic data to see what part of the population is using our platform. The organic search info is also helpful
- UX design is amazing and it is easy to use
- The API integration is very helpful
- The charts provided are great for presentations
- They need to increase the number of competitors that you can compare at once
- they should let you save competitor lists so that you can easily pull up a dashboard
- they should introduce ad spend $ fugures
March 28, 2023
A Growth Marketer's Best Friend
We use SimilarWeb PRO to track our competitor's performance and mix shift in ad channels/creatives/keywords/etc. (allows us to stay on top of trends in our market)
- Excellent UI: easy to use and navigate
- Custom Dashboarding: user-friendly and intuitive feature, making it easy to gather competitive intelligence
- All in One: one-stop-shop for competitive and digital marketing intelligence, allowing us to stay ahead of the competition by utilizing data-driven insights (which we can share with our executive management team)
- Ad Creative Research: it seems a bit inaccurate when looking at our profile (but most tools in the space are)
- Referral Traffic: it would be helpful to split referral traffic into different segments (affiliate traffic, true referrals - word of mouth, etc.)